According to Google, 53% of shoppers research a brand or a company online before they buy something. The companies that rank highest usually get the most clicks, leaving everyone else to the side.
If you want to be one of those businesses that gets the clicks and sales, you need to do proper SEO optimization. This means optimizing your website, using the right keywords, and posting useful, relevant content.
Read on to learn the most essential tips on SEO for small business and what to do to get on Google’s first page.
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Do In-Depth Keyword Research
Keyword research is the foundation of SEO. Without niche-related keywords related to your products, services, and business, there’s not much you can do in terms of ranking.
You can either go to Google, type in your preferred keyword, and search for related phrases. Or go even more in-depth and research the best keywords using special SEO tools for more accurate results.
Optimize Your Website
The foundation of small business SEO is optimizing your website even before it’s published. First, make sure your website is user-friendly and optimized for all mobile devices. It needs to be lightning-fast and load within 3 seconds. Finally, write all your meta tags, meta descriptions, URLs, and image alt text.
Learn more about how to do on-page optimization the right way to help search engines understand your website and rank it accordingly.
Don’t Overstuff With Keywords
As much as you’d love to rank for a specific keyword, one of the most important SEO tips is to not overstuff your website and content with keywords.
This is the best SEO for small companies because Google says to optimize for the user experience, not for the search engine. Your keywords need to appear naturally and be a part of the content rather than be repetitive.
Publish Top Quality Content Regularly
If there’s something Google and similar search engines want, it’s publishing quality content that keeps visitors on-page. Ideally, your content should give visitors a solution for their search intent. If it doesn’t, they’ll just exit the page and look for answers elsewhere. The more often you publish, the more Google will know how to rank your website.
Optimize Your Internal Links and Backlinks
Another important tip for small company SEO is using internal links in your content. The longer visitors stay on your website, the more Google will understand how to rank it. At the same time, try to get external websites with good authority to link to yours.
This process is called backlinking. You can do this by guest posting, reaching out to bloggers and influencers, and analyzing which websites link to your competitors so they link to your website, too.
These Tips Will Help You Improve Your SEO for Small Business
Whether you know nothing about SEO or have dipped your toes in it a little, these tips will help you make the best of your SEO for small business efforts.
Interested in more SEO and digital marketing tips? Check out our blog where we post the most recent and relevant content on these topics to help you grow your business online.