Visual merchandising plays an important role in the success of any retail store. By implementing a number of eye-catching techniques, retailers are better able to attract the attention of their customers and influence a purchase.
Visual merchandising is used to create displays that are visually engaging and complement those displays with other in-store elements that will encourage shoppers to linger in the store and increase the possibility of a sale.
To make the most of visual merchandising, here are 5 tips that can be implemented at any retail store.
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Use Window Displays To Bring Customers In
A good window display can go a long way in pulling customers into the store. Window displays provide retailers with opportunities to showcase trending or high demand products with a higher potential for attracting shoppers. The right display can make the difference between a convincing a customer to step inside and allowing customers to walk on by.
Window displays should showcase products that will be popular based on current trends, seasons, promotions, or demands. It can also be used to influence shoppers towards a specific area of the store or expose them to newer items.
Be careful to create displays that are eye-catching, but not overwhelming. Window displays should not be cluttered and should focus on a certain theme of product. The purpose is to guide traffic, not create confusion or make it difficult to decide.
Create Displays That Will Showcase Products
In-store displays should be designed and organized to market the products they hold. The success of display lays in merging visual appeal with convenience. Products should be arranged in such a way that customers are attracted to them, but also in a way that allows customers to easily and conveniently access them.
Creating an effective product display can be as simple as adding clear, well-designed signage. But displays also provide the opportunity to incorporate colors, shaping, and multiple coordinating products.
Arrange Products Strategically
When deciding on the layout of the store, try to group similar products in close proximity to each other. By grouping products that complement each other, you can increase the possibility of making an additional sale. Customers can find what they need, but they can also discover more. Arranging and grouping products strategically, whether in a display or overall store layout, can be an effective way to upsell items or encourage customers to purchase more than they originally intended.
Use Signs To Attract Attention:
Signs should be easy for customers to see and easy for them to understand. Signs featuring product pricing or promotions can significantly influence a person’s decision to buy. Signs can be used to draw attention, answering a common question, and create convenience. Signs should be created to reflect the brand and purpose of the store, while clearly displaying intended information.
Don’t Underestimate The Impact Of Ambiance
The overall feel within a store can be another influential factor in encouraging shoppers to make a purchase. Elements such as temperature, lighting, smells, and music can all affect the ambiance within a store and, in turn, affect shoppers experience.
Incorporate design details that will help customers feel comfortable and at ease within your store. This will encourage them to linger, continue browsing, and increase the chances of a sale.
For more information about effective visual merchandising or to schedule a consultation with our creative and experienced design team, contact Heather Allen Design Group today at (702) 547-1616.