10 Tips For Effective Real Estate Video Marketing

Gone are the days when only photos accompanied real estate listings. Photos do not describe the state of a real estate property accurately. In today’s digital era, video marketing is the king. Real estate agents have understood the power of video marketing and are generating huge sales. Data suggests video marketing has helped business organizations to generate 66% more qualified leads. You must, however, create effective video content to boost sales in real estate. Here are the ten most tips for boosting your sales with video marketing.

Dedicate A Budget For Video Marketing

Creating compelling video content will require some funds. Many real estate agents directly jump into making videos for selling properties. However, one should first decide the scale and budget of their real estate video. If you want to create effective real estate videos, you need to set aside a budget. Using the same videos repeatedly for your real estate listings will not attract the audience. You need to create fresh videos to catch the attention of real estate customers.

Investing in video-making equipment – high-quality cameras, microphones, tripods, and lights – will reap better results in the long run. You can’t go for a basic video for your real estate listings that do not have a professional touch. Since real estate transactions involve a substantial sum of money, you need to take a professional approach while creating a marketing video for your real estate projects.

Plan Your Real Estate Video

What do you want to showcase in your real estate video? Will your real estate video contain voiceover or drone shots? Questions regarding your video content should be answered before you start making a real estate video. If you do not plan the content of your real estate video, you may get confused during the video-making process. Ideas that come in the spur of a moment cannot be trusted always. It is better to compile all real estate video ideas beforehand and choose the best one.

Use a Video Editor For Creating Real Estate Videos

At present, even smartphones come with built-in editing apps. However, the basic editing applications cannot create professional video content for real estate marketing. Therefore, using a reliable online tool you can create real estate videos of high quality. With advanced editing features of the tool, you can add transitions, overlays, audio, and much more to your videos. If you are a beginner in video editing, choose a platform with an intuitive UI to make real estate videos. Many professional video editors offer a free version to help beginners as well.

Learn From Other Video Marketers

You can be out of ideas for making real estate videos. In such a case, take inspiration from top video marketers to create appealing content. You can watch real estate videos on social media platforms like YouTube and Facebook to explore new ideas. You can learn about different styles of making real estate videos. Taking inspiration from other video marketers does not mean that you can copy content. Try to enhance your ‘outside the box’ thinking by watching the top video marketers. You can also interact with a video editing expert to know how to make effective marketing videos.

Include Human Elements In Your Real Estate Videos

Real estate customers love watching someone with whom they can relate. Your real estate videos should have humans in them. Buying decisions of customers can be influenced if you can convince them emotionally. To connect with customers on an emotional level, you need humans in your videos. A real estate video with only text and music will not be as effective as two people interacting in a video. Think of it as you are telling a story to real estate customers and not selling a property. When you connect with the customers emotionally, your sales will be automatically boosted.

Use Video Technology

Many modern video-making technologies can give an unforgettable experience to the viewers. If possible, invest in new-age video technologies to create unique real estate videos. Even if your properties are not unique, you can still generate sales by making appealing real estate videos. There are many real estate agents listing their properties via videos. You need to stand out amidst the crowd to sell your properties.

One example of new-age video technology is 360-degree video. Your real estate customers can view properties via a 360-degree video. Social media platforms like Facebook allow content creators to upload 3D stills and 360-degree videos.

Explore Different Types Of Real Estate Videos

Don’t upload real estate videos that have a similar type of shooting style. Try to make each real estate video in a different style to catch the attention of customers. For example, many real estate agents are including aerial shots of the property via a drone to impress the customers. Drone shots can give a better view of the property and the surrounding locality.

You can also make a video that gives a complete tour of the house/flat. You can also make a narrative video in which you explain the pros and cons of buying any property. If you have created a walk-through video, try to use a different style for making the next real estate video. One should explore the immense possibilities in real estate marketing via videos.

Include Customer Testimonials In Real Estate Videos

Do you know a customer that is happy with your services? Are you still in touch with happy customers that bought a property from you? If yes, contact those customers and record their experience. Positive remarks from customers can then be used for making real estate videos.

When customers see someone they can relate to, they may buy your property. Customer testimonial videos can enhance customer trust and boost brand reputation. Try to stay in touch with the real estate customers as they are long-term prospects. When you sell someone a house, greet them with a bouquet when they move in. You can then ask them for a little video and share their happy moments.

Promote Your Real Estate Videos Everywhere

According to the statistics, using real estate videos on the homepage can increase the conversion rate by around 80%. However, you should not stop after sharing real estate videos on your webpage. Many social media platforms are super effective for real estate agents. Share your videos on Facebook, Twitter, Instagram, and YouTube to connect with the customers. By doing so, you can widen your target audience for selling real estate properties.

Keep Your Video Length Tight

Don’t make long real estate videos as they will be skipped by viewers on social media platforms. Try to keep the length of your real estate videos tight. Viewers should watch your real estate till the end and they will do so if the video is interesting. With a crisp and high-quality real estate video, you can compel the customers to take action.

Conclusion

According to the statistics, more than 45% of businesses believe that the best length for marketing videos is 1 – 2 minutes. You can also boost your sales by making appealing real estate videos. Start making effective real estate videos right away!