India has a rich heritage of various forms of art – be it painting, sculpture, music, dance or handicrafts. Because of the rich cultural resources that India has harboured for millennia, a multitude of artistic forms have found their way into the Indian canvas of art. However a lot of these artistic forms are extremely old and obscure, and for reasons like change in consumer tastes because of rapid globalization and commercialization, these are dissolving into oblivion. This is a big loss for India as culture is not only a source of income for people but also a way of identifying with the heritage that they belong to. So, just like medical crowdfunding and NGO crowdfunding, art revival crowdfunding can help bring these disappearing art forms out of obscurity and give them a fresh chance to survive in the cultural ecosystem of India.
Crowdfunding India is an effective way of achieving a lot of issues faced by art revival as because of various crowdfunding platforms that are available online such as Impact Guru, activists and art revival enthusiasts can ensure that the issue reaches a huge number of people so that people who are passionate about art can understand the driving passion behind reviving these art forms and contribute towards the revival process. In many cases the artists involved with these art forms are economically stricken and reviving these art forms gives them a chance to financially support themselves. However these people usually are missing the required infrastructure which requires a considerable amount of money which can effectively be arranged by crowdfunding India. Activists, NGOs and enthusiasts can easily set up crowdfunding campaigns online after talking to the artists and understanding their needs properly. However as soon as the money is arranged, that money needs to be prudently spent so that the artists can renew their work without future hindrance.
One important point that one needs to keep in mind that the revival of the art form should be managed in such a way that the art created by the artists can reach the market, fetch a handsome revenue so that the artists and other stakeholders can continue striving to keep the art form alive. Crowdfunding India also ensures that a lot of people become aware of the situation regarding these art forms ultimately resulting in a lot more enthusiasts who passionately support the art forms. There are a lot of marginalized communities in India who rely on obscure art forms for their livelihood and revival of these art forms can truly help them economically find a standing ground.